For traditional media companies fighting to stay on top in the internet age it may no longer be a case of forgoing analog dollars in favor of digital pennies just to stay ahead of the pack.
Media and entertainment companies say that 47 percent of their overall revenues currently come from digital products, according to a new report by professional services firm Ernst & Young. Further, they project that by 2015 a majority of their income, or 57 percent, will be generated from digital sales.
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To arrive at those numbers, Ernst & Young surveyed more than 550 senior executives at technology, gaming, publishing, film, broadcast and cable and social networking companies.
Read full story: Majority of Media and Entertainment Revenue Will Come From Digital by 2015, Study Finds
